Christian Wilson

Marketing  –  interactive and transformational marketing professional that is skilled and focused on cost effectiveness while breaking into the target audience. Expertise is in branding, creating partnerships, joint venture, and affiliate agreements resulting in expanding your customer base. I all am done by a digital-centric focus of your brand on the target audience driving results through actionable business development plans. I have experienced in Microsoft Office Suites and the strategic use of Social Networking Tools and Blogs for inbound and outbound marketing. I am a power user of, Google Analytics, Join.Me, GoToMeetings, Google Hangouts, as well as, several CRMs and Content Management Systems.

Work Experience

Campanja Stockholm Sweden Sept 14 to April 16
Campanja High-Frequency Bidding Engine for Enterprise SEM Clients.
• Work trade shows to collect and gather prospects and leads.
• Labor and activities for for 17 plus employees to bring in over 1200 leads in Feb of 15.
• Collaborate with, Salesforce, and and and Sales Loft to achieve Marketing Efforts.
• Help bring in some of the largest accounts in the company such as,, JP Morgan REI, and LLBean.
• Pitch initial Value of our business to the client to get them interested enough to judge if they are willing to pay the fee for the test. Qualifying them for the cost of the trial as well as Minimum spend per month 150k.
• Worked on Updates and adding code to the website for marketing tests.
• Worked on many email campaigns and follow up with a phone call or more social selling.

Havas Media Worldwide, SEM Supervisor Jan 2014 to Feb 2014
• Develop, manage and coordinate campaign strategies for a top-10 US retailer.
• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPIs) as defined by the customer.
• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in the execution and consistently plan programs through supervision of Strategist(s) or Coordinator(s).
• Presenting strategic and tactical plans to clients, staff and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
understanding of business concepts and client objectives to identify campaign expansion opportunities
• Administer the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo.

Archway Internet Marketing Inc.  Owner August 2008 to Present
Archway Internet Marketing Inc is a full-service digital agency offering a full suite of products.
• I launched a start-up Advertising Digital Agency focused on small and midsized businesses. I led all aspects of sales strategy and team development. I developed a very diverse customer base utilizing channel activities, e-commerce, and consultative selling techniques.
• Developed award-winning websites and created many e-commerce sites marketed with good SEO, PPC, Video marketing, mobile app dev and SMO. Social media helped gain the attention of national corporations for some clients. Created a detailed media plan for all customers some that increased brand awareness. Scripted a series of video ads segments for national media.
• Worked with Northwestern University premier mover as their lead SEM Company for over a year. Also trying to improve their website to improve overall quality score to improve their SEO. Worked on the ability to make them mobile ready not just for a mobile site but with a mobile application. Developed their entire SMO plan.
• Lead the SMO strategy for leading Couture Company nationally as well as one of the world largest phone center companies in the USA and Mexico.
• Have done both the site design and SMO for political campaigns and won.
Client base includes: CPA firms, Legal Firms, Real Estate Agents, Environmental Firm, Health Firm.

References: Available upon request

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